Blogging and Social Media Presentation

Creating Blogs, Podcasts and Use of Social Media Tools with Screen Readers

CSUN 2008 Session BLV1016

Thursday, March 13, 2008 – 1:50 – 2:50 PM

Presented by
Mika Pyyhkala
Association of Blind Citizens

1. Introduction
2. Defining Social Media Concepts
3. Advantages Of Using Social Media Tools
4. Twitter
5. Facebook
6. WordPress
7. Other Blogging Tools
8. Overview Of Publishing Podcasts
9. Social Media Resources
10. Related Accessibility Resources
11. Questions and Answers, Demonstrations

Description

Social media use the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

http://en.wikipedia.org/wiki/Social_media

In social media, its important to make your message engaging, relevant, and to make the end user an equal participant in the communication process. Pitfalls to be avoided include:

• Content should not be similar to old style brochures, press releases, etc.
• Content should be “real,” your readers will know if your content is exclusively writtten by your PR department
• Social media is often a communication paradyme shift especially for organizations used to closely controlled communication styles and tools and mechanisms of the past. E.g. Does your organization think like a web 1.0 or web 2.0 entity?
• Do not overemphasize selling your product or service, see video below

Youtube Video Don’t Be That Guy, Chris Brogan

• Anyone can create content, become media makers
• Low barrier to entry
• Ease of use, accessibility, and versatility of the tools
• Facilitates diverse and niche information sharing and colaboration
• Rapid delivery of information with audience interaction
• Importance of getting the AT story, message, and users out in the blogging world

How we know the message is not quite out there?
Google Blog Search On CSUN Conference

If the AT user and professional community do not more proactively get involved in the blogosphere, we will be left with comments like this (which are not that uncommon) being written about accessibility issues:
Does The iPhone Shaft The Blind

Twitter

is a versatile tool largely used for microblogging short posts of 140 characters or less. Users can interact with Twitter via web, SMS mobile phone messages, or via instant messaging programs such as AOL Instant Messenger or Google Talk. Through third party plug ins, users can also interact with Twitter via email. Twitter also can be integrated in to Facebook, WordPress, and many other new media platforms and technologies.

Sign Up For Twitter Here

Twitter Resources and Tools
Youtube Video, Twitter In Plain English

Twitter Mail is a service that allows Twitter interaction via email instead of or in addition to interaction over the web.

is a service that allows you to subscribe to syndicated content, and be notified with in Twitter as new material is posted.

http://www.twittersearch.com allows you to search recent Twitter posts. Twitter posts generally also appear in Google and other search engines.

Example Uses and Implimentations

ACB Radio Main Menu Show and Podcast
Mika Pyyhkala micro blog
Chris Brogan micro blog
Darrell Schandro micro blog
Use of Twitterfeed to monitor syndicated content in Twitter
Woot.com Advertisements Via Twitter
CNN via Twitter
Today Show links via Twitter.

GCAL is a Twitter bot that facilitates updating Google Calendar via any Twitter input mechanism, web, cell phone SMS, or instant messaging.

Facebook
is another leading social networking platform and tool. Originally designed to serve college students, the site has expanded and now hosts networks based on geography, organizations, as well as schools.

The core of a Facebook account is a user profile, and users can add a variety of applications to enhance and expand the core Facebook functionality. There are also applications that can syncranize status updates between Twitter & Facebook for users on both services.

How Stuff Works Facebook Article

Jeff Pulver is a leading Facebook evangelist, and highlights the use of this platform for both business and social networking. Mr. Pulver now routinely uses Facebook instead of more conventional business web 1.0 tools like email. Jeff’s blog also covers the social media technology space in detail.

Facebook now has an audio captcha, but it may not work with Internet Explorer 7. If this is an issue, the user should install Firefox and then will be able to use the audio captcha. While much of Facebook is accessible, certain functions like drag and drop, and adjusting slider settings may not work with screen readers.

There is a sign up form for Facebook directly on the home page linked above.